FILM: A Message From The Director of “White On Rice” (And A FREE Ticket Giveaway!)
It’s not often that great independent film makes its way to Provo’s theatres. That isn’t the case this weekend, as Dave Boyle’s excellent White on Rice begins its second weekend at Provo Towne Centre. (Rhombus film critic Jordan Petersen recently raved about the film here.) In hopes of boosting support for the film, we have teamed up with Boyle to offer our readership the opportunity to win free tickets to this weekend’s showings. What do you need to do to score these freebies? It’s all outlined below in a guest post from the film’s director, Dave Boyle. Take the time to read his message and get in the drawing for the tickets. We promise you won’t regret supporting this great independent film.
– Steve Pierce, Editor
Have you ever heard the term “high concept?”
It usually means something that can be summarized in just a few succinct words. The term is often bandied about in the movie world, and I believe one famous director once said, “if you can tell me the plot in 25 seconds, then I know it’s going to be a good movie.”
An astronaut lands on a planet ruled by smart apes: high concept. A girl finds out the boy she’s crushing on is a vampire: high concept.
A recently divorced Japanese guy who’s on the cusp of turning forty moves to Utah to live with his sister and share a bunk bed with his ten-year-old nephew while he searches for the love of his life? Not so high concept. And it has some subtitles.
But who cares? I hate high concept. I like things to be complicated, unique and difficult to describe in glib sound bytes. I like subtitles too.
The last plot I described is that of my new movie White on Rice. I shot it here in Utah (I went to BYU and live in Provo), but I would be hesitant to describe it as a “local movie” since that term has become so loaded. It is currently playing in Provo at the Provo Towne Centre and at the Century 16 Cinemas in Salt Lake City.
Now, I’m sure you’re asking yourself: “Why all the discussion about ‘high concept?’” The answer is that high concept films are easy to market to a mass audience. Films like mine require an extra amount of tender loving care to find an appreciative audience. Even if the audience exists, sometimes the movie vanishes from theaters too quickly for them to find it.
