Facebook vs. Google: The Epic Battle

Written by Kristin Clift on . Posted in Tech

A long time ago, I was introduced to Google. I was working on a research project and my teacher wrote the strange-looking word “google” on the whiteboard — it sounded kind of sketchy, but she told us it was a good tool for research assignments. My life has never been the same since.

Fast-forward a few years to my freshman year at BYU when my roommate introduced me to Facebook. I was reluctant to join since I already had a MySpace account, but I joined because all our new friends had an account and it was a great way to organize daily social gatherings. Needless to say, my MySpace account quickly became a redheaded step-child to me. With Facebook as my new love, my social life hasn’t been the same since.

If you can remember around about this time last year, the media people were all predicting the fall of Facebook as a result of the older generations becoming involved. They had the notion that old folks would make Facebook lame. However, we (the younger generation) adapted and learned how to censor ourselves or use the privacy controls. (Well, at least some of us.) As for the prophecies of Facebook’s decline… well, they couldn’t have been more wrong.

Facebook is becoming more and more indispensable as it transforms communication and social interaction. On Monday, Facebook announced its plans to offer email to its 500 million plus members. With this new email system, Facebook will be able to intertwine personal email — and text messages — with its knowledge of your personal relationships. (Seriously, Mark Zuckerberg knows too much about me and my relationships, it’s uber creepy. Check out the new feature of creepiness Facebook offers where you can view you and a friend’s complete Facebook history, or even two other friend’s entire history). Branching out from its current internal-only messaging system, Facebook will likely become the largest email service on the web.

When Google went public with Gmail services in 2007 it quickly gained momentum and now has 193 million users. You don’t have to be a math genius to know that Facebook will automatically demolish Gmail’s comparatively meager numbers. Google is facing a lot of pressure. It’s just been a crappy time lately for Google, what with the legal issues over the Street View and Buzz features’ privacy problems, and the leak about its desperate attempts to retain employees (raises across the board and other incentives) who are leaving Google for the hot new thing on the block — Facebook. But will Gmail become another ghost town of the web like MySpace? I honestly don’t think so.

We are witnessing an epic battle of Internet giants. Google and Facebook are duking it out for the title of The Ultimate Titan of the Internet Communications Industry. Right now, Facebook is in the lead with a monopoly that is revolutionizing business, advertising, communication and social interaction on the web. This is a new era of technology, innovation, and culture unfolding right before our eyes.

Are you as excited as I am?


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