After a too-long absence from writing for Rhombus, I find it fitting to come back with an article that was inspired via request by another Rhombus contributor, a one Mr. J. Petersen, who sent me a link to a company called Better Place.
Simply put, Better Place is a company trying to do for the auto industry what has long been a pipe-dream for every clean-energy, clean-car nut since the ’60s, by making electric cars/vehicles a viable mode of transportation. Not being a stranger to this idea, I already had a lot of objections that needed answering before I believed these guys were serious and not just some sloppy start up.
It should be noted that electric cars have already been shown to work — the engineering isn’t anything new. But there are several major hurdles this technology must overcome to make it into reality, and it seems Better Place has the answers. At least, that’s what they want you to think.