Here I was sitting and watching the live broadcast of WWDC and I thought, “Things have really changed with these Apple events.” I don’t want to get all uber-nostalgic with fanboy grandeur or anything, but I do have a comment on certain aspects of the Apple keynote that were completely missing from Monday morning’s presentation of iOS 7. In a word, defense. In a few more words … I know that Tim Cook is not Steve Jobs. I don’t expect him to be. However, when you wield a company like Apple, you don’t have to justify to your audience that you still do incredible things. We know that. The problem is, we expect that. I don’t propose we give a book by Stephen Covey to Tim Cook, I just remember that in the past an Apple keynote felt more like a cult-ish mob rally and less like a formal apology at a public trial.