New York City subways were plastered in Lady Gaga images, one of the many tactics Interscope used in their mammoth promotional push for her album “Born This Way,” the 17th album to sell more than a million copies in a week.
The numbers are in, and Lady Gaga’s Born This Way is the 17th album to sell more than a million copies in a week. Surprisingly, Born This Way is Gaga’s first No. 1 album on the Billboard 200 album chart, and with the official tally at 1,110,420, it earns the distinction of shifting more copies in a week than any album since 50 Cent’s The Massacre in 2005, and more than any female artist since Britney Spears’ Oops!…I Did It Again in 2000.
As record sales tumble year after year, first week sales in the seven figures have become increasingly rare. Taylor Swift did it last year with Speak Now, but when you consider ten albums managed to sell more than a million during the first half of the ’00s (five of them in 2000 alone) while from 2005-2009, only two did, the decline of album sales is apparent.