It’s Britney vs. Britney in her music video for “Hold It Against Me.”
If it hadn’t been for the two weeks worth of teaser clips released on Britney Spears’ Twitter account, the Jonas Akerlund-directed music video for “Hold It Against Me” would have been a complete shock when it was released. Rather than portray the song literally by setting it in a club or having Spears chase a love interest, Akerlund took the video in a different direction and created something unlike any else in Britney’s catalog of videos.
The video is dark, deep, and can be interpreted many ways, as her manager Larry Rudolph pointed out in an MTV broadcast after the video premiered. Regardless, the overriding theme of the piece is the trials and trappings of celebrity.